What to do on your first CX role
A CX role is unlike any other role in the company. Customer Experience involves almost everything a company does. In that sense, it is...
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2 min
Can you make every upset customer happy?
As always, my short answer would be: No, you cannot. Nor should you aim to do so, as that is not realistic as a goal. Before we go any...
4 min
Will a focus on CX lead to profits?
This is a question I asked quite a bit, often by business owners and senior leaders. The primary motivation behind the question is to...
4 min
What's on my CX dashboard
One of the earliest recommendations I make on any company's path to higher focus on CX is this: measure the various dimensions of CX...
2 min
Is surveying customers absolutely necessary?
This is my response to Jeremy Watkin's #CXQOTD for today. Let me start with a question. Why do we survey customers? To understand what...
2 min
My one CX superpower...
This is a response to Jeremy Watkin's #CXQOTD for today. His question: if you could have one CX superpower, what would it be? The one CX...
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